conseil, formation & recherche en marketing
PROJECTS
STRATEGIC MANAGEMENT IN THE WINE INDUSTRY: BUSINESS MODEL & STRATEGY INTEGRATION
The BMEF proposed in this work is theoretically the solution to both translate the BM into operational terms and allow some strategic frameworks like Kaplan & Norton’s Strategic Map and Osterwalder’s Business Model Canvas to be more approachable for small companies. The model is thought to be an essential tool which aims to put into action the results of the BM analysis and innovation and, at the same time, to be more understandable, easy-to-use.
Marketing & Communication : Introduction to Bordeaux wines
PROJECT 3
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
PROJECT 4
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.